Advocacy Programs
Absolut Advocacy offers carefully developed training programs where we invite you to join our world at Absolut. We offer programs at our home in Åhus as well as condensed digital versions.
Our star program, the live Absolut Akademi, has successfully been running since 1991 and now offers two refreshed versions; The Signature Akademi and the specialised Bartender Akademi for all on-trade professionals.
Absolut Akademi
The Absolut Akademi is a brand experience like no other. Guests travel to our homeland in southern Sweden for an intensive immersion in all things Absolut. Using a carefully curated portfolio of training programs we feed their minds and inspire their senses, leaving them impatient to put their newly acquired knowledge into practice.
Our refreshed 3-day programs starts in Åhus and finishes in Stockholm. Experience the best of both!
Read more about our two different programs, Signature and Bartender Akademi and make a request on the below link.
We can't wait to host you!
Absolut E-Akademi
A fun and interactive educational experience!
Exclusively for PR employees (internal only)
Join us on a deep dive into our fascinating world where we will answer “Why Absolut?”. Discover the impressive history, the campaigns that made the brand iconic, polish up your cocktail-making skills and much more.
Join two fantastic team members for a 90 min online session which also features an interactive Q&A.
Book for yourself or as an activity for your colleagues by emailing us.
"I found the whole experience educational, a lot of fun and insightful: I really get the Absolut and Elyx brand now"
Anna Smith
Bartender, Beauty & Essex
